Do Yourself A Favor, Check The Label
Recently in the “Beauty” world news we have witnessed firsthand the fierce transparency that lives in the social market place. As consumers we are not only savvy we are connected to an instant global community with a platform that allows us to have an instant VOICE. The NEW digital marketplace is a giant, lovely, open and fully transparent bazaar and the consumer rules the show!
Buyer beware, many giant companies still operate in the dark believing that consumers are not looking deeply into the fine print and well mostly that’s true most folks are busy, and want instant gratification and trust that if it’s natural it can’t hurt… right? For gosh sakes.