Four Reasons Why Your Vulva Can Benefit from a Daily Skin-care Routine

If you’ve never had a candid conversation with your mom or your BFF about vulvar health, you’re not alone. Unfortunately, many women are still embarrassed to discuss issues such as dryness, hormonal changes, and menopause, even with their doctors.

At Medicine Mama’s Apothecary, we’re working to help reduce the stigma surrounding women's intimate health and to empower women to feel comfortable talking about their most intimate health concerns.

Our bestselling Vmagic organic vulva cream has helped women of all ages to find relief from uncomfortable vulvar symptoms such as dryness and irritation. Our organic all-natural vulvar balm, Vmagic can also be used to remove the sting of a bikini wax, or soothe chafing caused by your favorite pair of skinny jeans.

Unlike a lubricant which is used during sex, Vmagic can be applied as often as needed to moisturize the vulva (the external area at the opening of the vagina). Used daily VMagic can help with:


Do your lady parts feel as dry as California during a drought? A recent study found that nearly 20 percent of women aged 42-53 and thirty-four percent of postmenopausal women aged 57-69 reported dryness.

Changes in hormones, caused by menopause, or taking hormonal medications, such as birth control pills, can lead to vulvar dryness. In addition, smoking, depression, stress, rigorous exercise, and certain cancer treatments can also dry out your most intimate areas.

The good news is there’s an easy way to naturally moisturize your lady parts. As a physician-led company, Medicine Mama’s Apothecary offers the Vmagic vulvar balm, an organic, all-natural vulvar moisturizer and wash, that instantly soothes and calms the sensitive skin surrounding your intimate areas.

Hormonal Changes

Part of being a woman is coping with the ever-changing effects that estrogen has on our lives. Too much estrogen can lead to mood swings, while a drop in estrogen levels can result in uncomfortable changes in the vulva area, including dryness and itching.

Women who are breastfeeding or approaching menopause, may notice the tissues surrounding their vulva, and the lining of their vagina, becoming thinner. Discomfort in the vulva area can also occur during a woman’s monthly menstrual period.

Whether a woman is experiencing soreness, itching, redness, or irritation, in the vulvar area, Vmagic can help to improve skin density and reduce symptoms associated with hormonal changes.

Feminine Care

Women deserve to feel clean and confident, without worrying whether their feminine care products contain harsh chemicals, toxins, and artificial fragrances.

Since the tissue surrounding the vulva is very sensitive, it’s important to use feminine care products that are gentle and don’t cause irritation. Shaving, waxing and laser hair removal remove the protective public hair area and can also lead to dryness and unwanted inflammation over time. By using Vmagic cream after shaving, waxing or lasering, it’s possible to calm irritation and soothe skin.

Made from 100% natural and organic ingredients including melexylem (honey and bee propolis extracts), organic extra virgin olive oil, organic avocado oil, organic sea buckthorn oil and organic cera alba beeswax,

Dermatologists and obstetrician-gynecologists (OB/GYNs) have endorsed Vmagic and it is lab tested for safety, Vmagic received a perfect score of zero on the irritant index, making it the perfect antidote to hydrate and repair the skin in your most intimate areas.


When you think of everything vulvas go through during a lifetime –menstrual periods, hormonal changes, grooming, sex, childbirth – it only makes sense that they deserve to be pampered as much as the rest of our body.

Add in everyday activities such as prolonged sitting at a desk, or participating in rigorous sports and sexual activities, that cause pain, chafing, and irritation, and a feminine self-care ritual becomes a must.

At the end of the day, begin by washing your vulva with warm water and Vmagic’s gentle feminine wash. Combining vitamin E, camelia, sage, chamomile and water-soluble collagen, this gentle wash nourishes skin, prevents dryness, balances pH, and reduces inflammation. After washing, apply the Vmagic balm to moisturize, soothe any chafing or irritation. Although Vmagic is designed for external use, it won’t cause irritation if it gets inside the canal.