Vmagic is a 100% natural feminine care brand that harnesses organic, active ingredients to help replenish moisture, balance pH and rejuvenate intimate skin.

After seeing the effectiveness of Sweet Bee Magic balm and listening to consumers’ needs, in 1999, the team at Medicine Mama’s Apothecary worked closely with women’s health specialists to adapt the original formula to create Vmagic balm, the perfect moisturizer for the vulvar area.

Free of all dyes, fragrances, soy, hormones, steroids, synthetic preservatives, petroleum and parabens, Vmagic products are clinically-tested for safety and gynecologist-recommended to help keep vulvar skin balanced and moisturized.


One in four women across a variety of age groups have experienced skin discomfort in the vulvar area at some point in their life. There are several causes of vulvar dryness, thinning and irritation, with the most common being the following: 

Other causes include:

  • Spending time in chlorinated hot tubs/pools

  • Soapy and hot baths

  • Grooming

  • Waxing

  • Shaving

  • Vigorous intimate activity (yup, we said it!)

  • Sports chafing (e.g., cycling, running, surfing)

  • Long days in tight jeans

  • Workout gear or swimsuits

  • Long hours of sitting in a plane or office with little or no circulation

Vmagic provides instant relief by deeply moisturizing vulvar skin to help provide comfort as needed throughout the day.


Vmagic Skincare Jar

From $29.99

Vmagic Feminine Lips Stick


Vmagic Feminine Wash