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Our CEO

Dr. Clare Bertucio is the chief executive officer of Medicine Mama’s Apothecary, a company offering wholly natural and organic skincare and personal care products. An early investor, Clare has spent more than 10 years supporting the company’s transition from a single product lovingly created in an Ojai, California kitchen to a widely-distributed producer of high-quality skincare and personal care solutions.

Today, Medicine Mama’s Apothecary consists of two brands: Sweet Bee Magic, a pure, natural skincare brand that binds honey and propolis to soothe, heal and hydrate skin, and Vmagic, a 100 percent natural feminine care brand designed to restore the natural ecosystem of intimate skin, harnessing organic, active ingredients to replenish moisture, balance pH and rejuvenate delicate tissues.

As a radiation oncologist — having seen the severe skin reactions that can be caused by cancer treatments — Clare has a passion for helping people live their healthiest lives through a combination of traditional medicine and natural, minimalistic beauty and personal care products. As a mother, Clare understands the need for all-purpose solutions that can heal and relieve cuts, scrapes, burns, eczema and other daily skin ailments. And as a woman, Clare wants to empower other women to talk openly about their bodies. At the intersection of these roles is Clare’s function as CEO of Medicine Mama’s Apothecary, a position in which she hopes to bring the versatility of the Sweet Bee Magic and Vmagic brands to every medicine cabinet in the United States.

Clare’s connection to nature and naturally-derived ingredients began during her childhood, when her parents grew grapes for local wineries in California. She and her husband have continued in this tradition through the cultivation and harvest of olives for oil on their own property. Currently residing in Alaska, they spend much of their free time enjoying the beauty of the land and participating in outdoor sports, such as snow and mountain biking, skiing, camping and hiking.

Clare received a medical degree from Mayo Medical School and a Bachelor of Arts degree from the University of California, Berkeley. In addition to being a partner in a group of five radiation oncology clinics in Alaska, Clare was recently one of nine physicians selected by the state of Alaska's chief medical officer to serve on an official COVID-19 task force, which provides a 24-hour resource to answer physicians’ questions about COVID-19. 

Clare Bertucio, M.D.
Chief Executive Officer, Medicine Mama’s Apothecary